Word of Mouse: The Marketing Power of Collaborative Filtering

"WORD OF MOUSE" is the first book on the newest and most effective form of marketing from two remarkable visionaries. At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding. MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "WORD OF MOUSE," the authors analyze dozens of companies from Best Buy to Amazon to TiVo and show what these companies are doing right and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
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Conversations With Millionaires— $9.99 (Save 37%!)

Get your hands on the book that has already changed tens of thousands of lives and has been translated into 3 languages! Here's a list of the...

Conversations With Millionaires

Get your hands on the book that has already changed tens of thousands of lives and has been translated into 3 languages! Here's a list of the contributing authors of what's been called "the next business classic": Jim Rohn - Worldwide Success Mentor to Millions of People, Success Principles That Never Fail Mark Victor Hansen - Co-Author of Chicken Soup for the Soul Book Series, Secrets to Unlimited Riches Wally "Famous" Amos - Chocolate Chip Cookie King, Turning Your Passion Into Profit Jack Canfield - Self-Esteem Expert and Co-Author of Chicken Soup for the Soul, Develop Unlimited Self-Esteem and the Riches That Come With It Robert Allen - Best-Selling Author of Many Amazing Books on Making Money, Secrets for Creating Multiple Streams of Income Sharon Lechter - Co-Author of Rich Dad, Poor Dad Book Series, How To Invent Money / How Rich Dad's Recipe Can Make You Financially Free for Life Michael Gerber - Small Business Expert and Author of The E-myth Systems: The Key to Wealth and Freedom Jim McCann - CEO of 1-800-FLOWERS.com, How To Build An Empire Jay Conrad Levinson - Author of the Guerrilla Marketing Book Series, How To Master the Art of Guerrilla Marketing ORDER YOUR OWN COPY TODAY so you too can discover the little known and closely guarded "Secrets Of Millionaires"! LIMITED QUANTITIES AVAILABLE!

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